Selman Faris Hasircilar

Brand & Visual Design · Istanbul

Identity from the wordmark to the fabric it prints on.

I'm Faris. I build visual identities for small brands and take them all the way through production — logo systems, colour and type, packaging, and print-ready textile artwork that has to survive the loom, not just the screen. I work in Photoshop and Illustrator, with generative tools used early in the process and never at the end of it.

Brand identity & logo systems Textile print & repeat artwork Presentation & campaign design

Selected work

Three projects · 2025–2026

Mlle Ceinté

Role Founder & designer Scope Brand identity, art direction, packaging Year 2025 – present Sector Luxury silk accessories
Mlle Ceinté primary lockup

The brief was mine

Mlle Ceinté is a silk scarf label I founded and design. A scarf brand has an unusual identity problem: the product is already the loudest thing in the room. Whatever the mark does, it has to sit beside a printed silk square without competing with it — on a woven label two centimetres wide, on a box, and on a storefront.

So the identity is deliberately quiet in form and loud in colour. One script wordmark, one spaced sans line for the city, two colours, and nothing else.

  • WordmarkA single-weight script drawn to stay legible when it shrinks to label size, paired with a widely tracked sans for the city line so the two never blur into each other.
  • Two-colour systemDeep olive and neon lime. The pairing is unusual for the category, which is the point: it reads as a signature rather than as a luxury convention, and it survives on silk, on card and on screen without a secondary palette.
  • VariantsA flat mark for labels and print, a reversed version for dark surfaces, and a dimensional chrome treatment reserved for campaign imagery.
  • Beyond the markTypography rules, campaign art direction, product photography direction and the storefront visual system are all built on the same two colours.
#73710A · Olive
#C4FF00 · Lime
#F4F4EE · Paper
#131310 · Ink
Mlle Ceinté wordmark, lime on paper
Primary wordmark, lime on paper — the label and print application.
Mlle Ceinté chrome variant
Chrome variant, reserved for campaign imagery and motion.

Les (Art)ists

Role Textile print designer Client Les (Art)ists, Paris Year 2026 Delivered Production-ready artwork
Les (Art)ists optical wave scarf print

Brief

A Paris streetwear brand wanted its logotype to become a scarf collection. The hard part is scale: a logotype built for a chest print has to hold up as a 90 centimetre square that will be folded, knotted and seen from three metres away.

I worked the logotype four different ways rather than proposing one safe answer — from an optical field that swallows the type and spits it back out glitched, to a hand-painted railroad stripe where the logo is almost a whisper, to a torn portrait where the type becomes a headline.

Outcome

The client took the distorted-logo and railroad stripe directions forward into sampling.

  • Four designs, two fabrics14mm silk and cotton voile, in 90×90 cm and 65×65 cm — each design drawn at its final dimensions rather than scaled up afterwards.
  • Production filesPrint-ready artwork per fabric and size, colour-checked for the difference between silk and voile absorption.
  • Client documentA design deck presenting each print with its fabric and dimension spec, so the brand could approve without a technical call.
  • ProcessGenerative tools for the first field studies, then composited, redrawn and prepared for print in Photoshop and Illustrator.
Optical wave with glitched logotype
Wave field, glitched logotype — 14mm silk, 90×90 cm.
Hand-painted railroad stripe
Railroad stripe, hand-painted ground — 14mm silk, 65×65 cm.
Railroad stripe on cotton voile
Stripe adapted for cotton voile — 90×90 cm.
Torn portrait composition
Portrait composition with a scanline tear — cotton voile, 65×65 cm.

Ekhohaus Studio

Role Founder & designer Scope Logo, colour system, studio identity Year 2026 Sector Design studio
Ekhohaus Studio logo

Naming

Ekhohaus takes its name from the Ancient Greek ekhō — echo, sound. The studio works on how a brand sounds visually: what repeats, what carries, what comes back.

The mark

Four half-round quadrants, each cut by a white bar. The construction is Bauhaus in lineage — circle and square, primary colour, no ornament — but the decision that matters is the bar: it turns each quadrant into a letterform-adjacent shape without ever becoming a letter, so the mark stays a mark.

The studio name is set inside the mark rather than beside it. That was a practical call: most of the places this identity has to work are square and small, and a lockup that needs horizontal space beside it dies at avatar scale.

  • Four-colour systemYellow, blue, red and black on a pale ground — enough range to code different service lines without adding a second palette.
  • Scale ruleName inside the mark, so the identity survives at 32 pixels.
  • ApplicationsService documentation, client-facing proposals and social templates built from the same four colours.
  • Client work under the studioLori's Hair & Beauty — logo concepts in five directions, rose gold and cream-beige palette, opening campaign material, all typography set in Turkish at the client's requirement. Kargola A.Ş. — content strategy and the client-facing presentation deck.
Yellow
Blue
Red
Black
Ground

About

I design brand identities and the printed things they end up on, from an independent studio in Istanbul.

My route into design was not the usual one. I spent twenty years selling and building brands for other people — export markets, key accounts, collection planning for apparel and textile manufacturers in Turkey and Italy — which means I learned what a brand has to do commercially long before I started drawing one.

In 2025 I founded Mlle Ceinté, a silk scarf label, and designed its identity end to end. In 2026 I opened Ekhohaus Studio to do the same work for other people. The textile side is not a niche I chose for marketing reasons: I know how a print behaves on 14mm silk versus cotton voile, because I have shipped both.

Generative tools are part of how I work — I keep a structured library of around a hundred prompts for flat, print-ready textile artwork — but they sit at the beginning of a project. Everything that reaches a client is composited, redrawn and prepared for print by hand.

Services

Brand identityLogo systems Colour & typographyTextile print Repeat artworkPackaging Presentation designCampaign visuals Art direction

Selected clients

Les (Art)ists · ParisLori's Hair & Beauty Kargola A.Ş.

Experience

  • 2026 —Ekhohaus StudioFounder & designer · Istanbul
  • 2025 —Mlle CeintéFounder & designer · silk accessories
  • 2020–2023Buart Art StudioWeb & digital project manager
  • 2002–2020Apparel & textile industryInternational sales and key accounts · Turkey & Italy

Tools

Adobe PhotoshopAdobe Illustrator CanvaMidjourney Nano BananaAdobe Firefly Shopify

Languages

Turkish — nativeEnglish — professionalItalian — intermediate

Contact

Available for brand identity, textile print and presentation design work. Istanbul based, working with clients in Turkey and Europe.